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Magners Unveils Bold New Look in Landmark Rebrand
To celebrate nine decades of cider-making, Magners has unveiled a fresh, confident new design that honours our heritage while turning heads ahead.
What’s Changed?
Magners Original Irish Cider has officially revealed a striking new look, marking a major Magners rebrand that fuses modern design with timeless tradition. As the brand celebrates 90 years of cider-making mastery, this refresh is more than skin-deep. It’s a bold statement of who Magners is, where it’s come from, and where it’s going.
Here’s the details;
A crisp, standout strapline: “The Original Irish Cider Since 1935”
A vibrant red apple that pops on shelf
Refined illustrations of our beloved cider vats—a nod to tradition with a modern twist
A unified look across cans, bottles, multipacks, and more—on shelves, online, and on tap
New look across the board
This new visual language will roll out across the full Magners portfolio in the coming months—from bottles and cans to multipacks, trays, and every consumer touchpoint across both the on- and off-trade.
That’s over 170 assets redesigned in one bold sweep.
It’s a full-spectrum refresh designed to make Magners stand out on the shelf, in the fridge, and in the glass.
That's Magnertism
The rebrand follows the launch of Magnertism, Magners’ biggest marketing campaign in over a decade. With a seven-figure investment spanning TV, outdoor, digital and trade, the campaign captures the infectious energy that erupts when Magners is poured over ice. It’s a celebration of connection, spontaneity, and the fizz of life.
In a historic move, the Magners Irish cider branding update has also been applied to Bulmers in the Republic of Ireland, marking the first time both brands have evolved in unison.
A Toast to Heritage and Future
So whether you're lifting the cap or clinking glasses, Magners’ new look is here to spark moments worth remembering. Because when the liquid hits the ice, life fizzes.
Pour it. Chill it. Share it. With a cider that looks as good as it tastes.
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