When Time Bears Fruit

When Time Bears Fruit celebrates Magners renowned refreshment and its dedication to craft over time, and presents consumers with a new reason to embrace cider.


The Alchemy of The Orchard delivers perfectly on our belief that there’s nothing more powerful or precious than time.

When Time Bears Fruit is about the moments that everything has led up to – whether that’s spent putting the graft in to something you care about, with friends and family, or maturing and fermenting our apples to give drinkers the best quality cider and experience possible.


This Summer, look out for our When Time Bears Fruit on-pack promotion, giving consumers the chance to win luxury staycations and thousands of home improvement prizes.

The promotion is currently in market and available across Magners Original 10x440ml can pack, 8x500ml bottle pack and single pint bottle in the off trade, and on draught Magners Original and Magners Dark Fruit in the on trade.