It’s official, Brits have no time to lose in 2017. Summer time, that is.
The already too-brief season will be two days shorter than last year – but a new campaign, featuring some very ‘cheeky’ shorts, has been kick-started by Magners Irish Cider to help the country claw them back.
We’re encouraging the country to ‘seize the summer’ and soak up every second of the months ahead.
As part of a blistering-hot summer campaign, we’ve also teamed up with easyJet holidays to give their drinkers a chance to win one of 400 holidays worth up to a value of £1,000 – simply by buying a pint or bottle of Magners in selected bars or through purchasing special edition packs, available in stores throughout the UK from July. There will also be hundreds of summer-themed prizes up for grabs, each designed to help Britain Seize the Summer.